About True Deal
From pioneering oncology congresses to engineering markets for the middle class
a decade of scientific credibility, now expanded.
We don't just organize events. We architect scientific platforms.
We don't just follow markets. We engineer them.
Leadership & Expertise
The strategic mind behind a decade of market engineering.
Karam Al-Shahed
Began his career as a Project Manager at HP Print Station Egypt — where he acquired the discipline of global project delivery, operational governance, and large-scale systems management.
He then founded True Deal, steering it first into the medical sector, and later expanding it into a full-scale business management and market engineering institution. His vision: to bring global-standard operational rigor to markets that have long been underserved.
Team Credentials
Three institutional disciplines that define how we operate, deliver, and govern.
Business Management
Harvard LevelStrategic governance and institutional design at the highest global standard.
Project Management
PMI CertifiedGlobal-standard project delivery, risk control, and full lifecycle execution.
Quality & Operational Excellence
Lean & Six SigmaWaste elimination, precision delivery, and continuous process optimization.
Our Story
Founded in 2011, True Deal established itself as a pioneer in the Middle East's medical conference industry. For over a decade, rather than merely managing existing events, we conceptualized, engineered, and founded pioneering international oncology congresses from the ground up.
We strategically integrated the designated scientific committees of leading academic institutions — Ain Shams University, Zagazig University, and the Tanta Cancer Center — elevating local academic departments into world-class scientific platforms.
Our foundational portfolio included hosting 3 major international oncology conferences annually, weekly one-day courses, and high-level scientific events for global pharmaceutical leaders including Novartis, Eli Lilly, Pfizer, and Amgen.
A Decade of Scientific Excellence
From oncology congresses to clinical pharmacy — we've been engineering markets since 2011.
Our Achievements
A legacy of scientific credibility and strategic impact.
Major International Oncology Conferences Annually
In the Middle East to bring Varian Medical Systems to Egypt
To introduce Clinical Pharmacy into Oncology Conferences
Leading Academic Institutions Integrated as Scientific Partners
The Strategic Pivot
From engineering one market to engineering markets for the middle class.
From One Market to Many
For over a decade, we engineered a single market: continuing medical education. We built world-class oncology congresses, introduced clinical pharmacy, and brought global leaders to Egypt.
We realized that the same strategic rigor could be applied to a much bigger challenge — the needs of the middle class.
Why the Middle Class?
The middle class is the backbone of any society. Yet, in Egypt, this segment is often overlooked by premium service providers (who target the wealthy) and underserved by public institutions (who are stretched thin).
Our Shift
We decided to engineer markets specifically for the middle class — creating solutions that are:
- Affordable — not cheap, but affordable
- High-quality — not diluted, but world-class
- Accessible — not exclusive, but designed for scale
What This Means in Practice
We don't just build projects. We build mechanisms that bridge the gap between reality and aspiration — helping the middle class live better lives while building a sustainable society.
Our Identity & Purpose
The bridge we're building between science, AI, and the middle class.
Restore Scientific Integrity
Empower physicians by moving beyond indiscriminate prescribing toward precision-driven decisions.
Intelligently Automate
Deploy clinical decision support systems that manage healthcare processes with accuracy and transparency.
Protect at the Cellular Level
Offer biologically researched products that provide proven, effective cellular defense.
What Our Partners Say
A legacy of credibility validated by world-class experts.
What True Deal has achieved in the Middle East goes far beyond traditional medical education. During my visit to the Baheya Foundation, I witnessed firsthand the real-world impact of their scientific architecture. True Deal did not just organize events; they engineered world-class oncology platforms from scratch, successfully bridging the gap between global innovations and regional clinical practice.
True Deal has always been a true strategic partner, not a service provider. They took the initiative to conceptualize and build international oncology congresses from the ground up, providing our academic departments and designated scientific committees with a global stage. Their pioneering work — whether in introducing hands-on training with advanced Varian systems or integrating clinical pharmacy into oncology — has radically elevated unified cancer treatment protocols in Egypt and the Delta region.
Our Legacy — In Action
Our work has been documented through years of pioneering conferences, workshops, and hands-on training sessions. Witness our journey firsthand.
From radiotherapy training with Varian experts to clinical pharmacy integration — our legacy speaks for itself.
Join Us on Our Journey
We've built a decade of scientific credibility. Now we're engineering the future — across Education, Health, and Investment.